Collaboration with customers in innovation processes Virpi Ahvenainen

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  • The purpose of this study is to understand the importance to collaborate with customers in innovation processes of cruise lines business context. The research examines how learning from and with customers will help the company to understand and anticipate the latent needs of the customers. Further, the study aims to explain how customers’ involvement in innovation processes in a right way has a positive effect on creating new breakthrough innovations in the market.

Virpi Ahvenainen Finland, 1988

School of Business Information and Service Management

“I admire... people who can always stay positive”

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Masters of Aalto made possible by:

Artek Bionade Design Forum Finland Elisa Svenska Teatern

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.