Framework for determining the optimal entry strategy for an emerging economy niche firm entering a more developed country (Image: Melina Landén)

Online only International expansion strategy for an emerging country firm operating in a niche market – case Russia Melina Landén

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  • How can a niche firm from an emerging country efficiently compete in a more developed market with local competitors? What are the strengths of emerging country niche companies in these markets? What kind of entry strategy should be adopted when entering a more developed market? My thesis answers these questions by examining the expansion strategy of a Russian niche firm that aims to further enhance its presence in the EU market.

Melina Landén Finland, 1987

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School of Business International Business

“Biggest achievement or mistake during studies… Was to live in 6 countries during my studies, either studying or working.”

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Masters of Aalto made possible by:

Artek Bionade Design Forum Finland Elisa Svenska Teatern

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.