Helsinki Airport as the site of the study (Image: Laura Leskelä)

Lived experience of a place - a phenomenological exploration of place brand creation by consumers Laura Leskelä

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  • In the hearts of many places lie multitudes of everyday experiences that, despite their seeming meaninglessness, affect the formation of the wider experience of a place. This is why an understanding of the lived experience of places, and the intertwined enabling and constraining dimensions that affect them, can advance our understanding of how a sense of place, place identity, and thus a wider place brand experience, forms.

Laura Leskelä Finland, 1987

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School of Business Marketing

“Best about me... My sense of humor, impersonation skills and ability to work under pressure.”

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Masters of Aalto made possible by:

Artek Bionade Design Forum Finland Elisa Svenska Teatern

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.