Social Business adoption paths (Image: Jenna Hakkarainen)

How do companies adopt Social Business? Insights from the Finnish ICT industry Jenna Hakkarainen

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  • In conjunction with the research study conducted by Deloitte and MIT Sloan Management Review on Social Business, Deloitte engaged me to write a Master’s Thesis.

    The study investigated how companies adopt Social Business i.e. the path companies take to adopt Social Business and the organizational factors influencing adoption.

    Two different adoption paths were found; linear and non-linear. The study suggested that differences in objectives for adopting Social Business and organizational characteristics explain differences in adoption paths.

Jenna Hakkarainen Finland, 1988

jehakkarainen@gmail.com
+358504653990

School of Business Strategy
biz.aalto.fi

“My mother or father always says… if you focus on what you do you will succeed.”

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Masters of Aalto made possible by:

Artek Bionade Design Forum Finland Elisa Svenska Teatern

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.