19 Apr 2013
While still worried that the public is turning away from high quality media content and media companies are unable to satisfy our needs, I have changed my rescue attempts to more practical way.
After very theoretical and strategic thesis I am now focusing to understand the behaviour of 18-30 years old media consumers. Why? According to studies this age group already covers most of value in mobile services. If we could get them a) to spent more time within high quality media content or b) to pay for it, the state of the industry would look a lot better…
From MoA I am looking for fresh ideas to develop better media services, colleagues with similar interests and feedback on my insight!