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How tablets may save news and magazines industry Tommi Laivuori

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  • The media industry is facing an unpredictable future due to the digitalisation of the value chain, changing consumption habits and economic turmoil. Tablets are a new technology solution that is spreading quickly and may turn out to be disruptive for the news and magazines industry. In the short term, media companies focus on keeping their current operations profitable, but also seek insight regarding the future with regards to finding new business opportunities and formulating strategies.

    In addition to methodological contributions, this study provides three future scenarios for the media industry. Even though the study does not provide specific answers, scenarios are useful for understanding current business issues as well as directing media related research and business development programmes. The implications of the three media industry scenarios are presented in respect of industry structure analysis and five new business models.

  • Status update

    19 Apr 2013

    While still worried that the public is turning away from high quality media content and media companies are unable to satisfy our needs, I have changed my rescue attempts to more practical way.

    After very theoretical and strategic thesis I am now focusing to understand the behaviour of 18-30 years old media consumers. Why? According to studies this age group already covers most of value in mobile services. If we could get them a) to spent more time within high quality media content or b) to pay for it, the state of the industry would look a lot better…

    From MoA I am looking for fresh ideas to develop better media services, colleagues with similar interests and feedback on my insight!

Masters of Aalto made possible by:

Helsingin kaupunki Antalis DMP Elisa Experq Hjelt Foundations Martela RGB Teknos Teurastamo Unigrafia Viinitie

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.