A future bike share station at the Three Smiths Statue in Helsinki downtown (Image: Tiina Koivusalo / HKL)

Branding cycling services in Helsinki and identity development for a bike sharing system Tiina Koivusalo

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  • My thesis concerns creating a brand identity for an upcoming bike sharing system in Helsinki, as well as a proposal for a unified concept for city cycling services. I have designed a visual identity and a marketing concept for the system and studied current and future bike services which I have arranged into a coherent whole. I also consider how this identity could become an iconic Helsinki brand.

  • Pics of the pilot project.

    08 May 2013


    You can find the bike racks in bicycle parking area in the Masters of Art Exhibition backyard. Just follow the street signs and park your bike there. Pilot project about cycling services branding spreads out also in Sörnäinen metro station and two metro cars 7.5-26.5.

    More info about the pilot (in finnish): www.hkl.fi/pyoraily

    My whole thesis is located near the exhibition entrance.

Masters of Aalto made possible by:

Helsingin kaupunki Antalis DMP Elisa Experq Hjelt Foundations Martela RGB Teknos Teurastamo Unigrafia Viinitie

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.