Works by the companies who were the subject of the research (Image: Images from various sources)

Self-initiated design businesses – Prevalent actions in design entrepreneurship Patricia Naves Pinheiro

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  • Since design has become an academic discipline innumerable individuals have found a rewarding professional path in independent practice through the initiation of their own design companies. Nevertheless, stories of successful names in the design field are frequently accompanied by stories of financial failure. My thesis seeks to investigate prevalent actions with which Helsinki-based designers who have founded their own companies conduct their ventures, considering the initiation, maintenance and prospective of their businesses.

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Patricia Naves Pinheiro

Brazil, 1978

Department of DesignIndustrial and Strategic Design http://arts.aalto.fi
This work belongs to the theme New Rules. Explore more works from this theme:

Masters of Aalto made possible by:

Helsingin kaupunki Antalis DMP Elisa Experq Hjelt Foundations Martela RGB Teknos Teurastamo Unigrafia Viinitie

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.