Value-based selling gives more to the seller and the customer (article and posters)
15 May 2013
In value-based selling the seller knows the business of their customer extremely well. The sales proposition shows to the customer in monetary terms how much value they will gain from the deal.
The realized value is verified after the offering has been delivered, and the pricing can be tied to these realized benefits. This reduces customer’s risks in purchasing and enables fair pay for the seller by clearly showcasing the advantages to the customer.
My article on value-based selling, written for the MoA-book:
Posters of the components of value, the selling process and implementation tips:
For more information feel free to email or call me. Have a great day!