Brynhildur Pálsdóttir, Guðfinna Magnúsdóttir, Thuridur Sigurthorsdottir are the designers and entrepreneurs behind Vík Prjónsdóttir (Image: Ari Magg)

Strategies for internationalization of a born global design intensive enterprise – The Vík Prjónsdóttir case in Finland Bernardo Clementino

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  • Global markets have become more available for micro producers as transportation costs and information technology assets push the world’s economy into forming a very integrated and complex network. Micro companies, in the other hand, can use their size and exclusivity as key value propositions. It then becomes a paradox as the increase in production, growth of sales, and internationalisation activities pose a significant threat to their entire reason for existence.

    • Bernardo Clementino:

      The born global Icelandic design company Vík Prjónsdóttir is slowly releasing photos of their new collection.
      Check it out!

      09 Apr 2013 15:42

    • Bernardo Clementino:

      Do you know how Icelandic wool feel to your touch? Come and try at the second floor!

      29 Apr 2013 17:05

This work belongs to the theme New Rules. Explore more works from this theme:

Masters of Aalto made possible by:

Helsingin kaupunki Antalis DMP Elisa Experq Hjelt Foundations Martela RGB Teknos Teurastamo Unigrafia Viinitie

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.