Status update

19 Apr 2013

While still worried that the public is turning away from high quality media content and media companies are unable to satisfy our needs, I have changed my rescue attempts to more practical way.

After very theoretical and strategic thesis I am now focusing to understand the behaviour of 18-30 years old media consumers. Why? According to studies this age group already covers most of value in mobile services. If we could get them a) to spent more time within high quality media content or b) to pay for it, the state of the industry would look a lot better…

From MoA I am looking for fresh ideas to develop better media services, colleagues with similar interests and feedback on my insight!

Masters of Aalto made possible by:

Helsingin kaupunki Antalis DMP Elisa Experq Hjelt Foundations Martela RGB Teknos Teurastamo Unigrafia Viinitie

Environmental awareness plays a significant role in the production of Masters of Aalto.
The event utilises the EcoCompass system of the Helsinki Environment Centre.