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Veronica
Bluguermann
Argentina, 1980
Service Design in the Age of Collaboration
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Aalto School of Art, Design and Architecture
Department of Design
Industrial and Strategic Design
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Service concepts. Services are hybrid artifacts. They are made up of thing-places, systems of communication and interaction-but also of human relationships and their organizations. (Image credits: Veronica Bluguermann)
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Co-design session at Nokia premises; making sense of the problem and exploring solutions and opportunities. (Image credits: Veronica Bluguermann )
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Cultural Probes: A method for understanding the users and getting inspired by them. (Image credits: Veronica Bluguermann)
Not so long ago, cellphones were used to make calls only, but now, hundreds of thousands of services and applications are available for smartphones. People communicate, find places and events, play, and organize their day with them. The vast amount of possibilities can be confusing.
This project-based thesis, developed with Nokia, aims to envision a new service for customizing the mobile phone content. In this way, customers can acquire the most suitable device according to their need and expectations.
This book explores new ways of collaboration to enrich customization offerings, while responding to this question ; what makes people engage in selecting, modifying or creating products?
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