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SeYoung
Kim
South Korea, 1979
Helsinki Central Library as the stepping-stone of Helsinki
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New spaces
Aalto School of Art, Design and Architecture
Department of Design
Industrial and Strategic Design
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AITO service concept diagram (Image credits: SeYoung Kim)
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(Image credits: SeYoung Kim)
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Service Blueprint: Operation visualization of 'AITO Story' service (Image credits: SeYoung Kim)
How to support tourists experience genuine local culture, which could turn out to be meaningful for their life?
My thesis is about developing a new service concept for an authentic tourism experience, bridging two different fields, libraries and tourism, by service design approach as a strategic tool.
The “Aito” service concept, proposed for the Helsinki central library, offers a diverse level of understanding genuine Finnish culture for tourists. It is based on the emotional interaction with local people. This aims to bring stimuli for tourists and locals, and a positive contribution for the library and local community, ultimately increasing the brand power of Finland.
Partner: Helsinki city library
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