Finland, 1980

Narrative in Creative Brands

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Aalto School of Art, Design and Architecture
Department of Media
Graphic Design

Narrative is essential in building engaging creative brands.

This thesis project and research into creative brands takes a look at the effect narrative has in creating compelling and engaging brand experiences. The focus of the work is in art direction in music industry, and how it could help strengthen artists’ connections with their audiences.

The research is further continued by designing and art directing brand identity for a new Los Angeles based alternative rock band.

laura (at) laurasuuronen (dot) com

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