334
Essi
Kuula
Finland, 1982
Footwear for the Modern Hippies Post-ironic Scenarios Until All I Felt Was My Heart Beating- footwear collection
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Daily life
Aalto School of Art, Design and Architecture
Department of Design
Textile Art and Design
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Until All I Felt Was My Heart Beating, KUULA+JYLHÄ (Image credits: Essi Kuula & Janne Rantamäki)
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Until All I Felt Was My Heart Beating, KUULA+JYLHÄ (Image credits: Essi Kuula & Janne Rantamäki)
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Until All I Felt Was My Heart Beating, KUULA+JYLHÄ (Image credits: Essi Kuula & Janne Rantamäki)
My thesis aims to understand the change in the social atmosphere from the ambiguous irony to the clearness of post-irony. My intention is to create a vision of the future where post-ironic values control the Finnish society and especially the target group I created: the “Modern Hippies” and their lifestyle. On the basis of my observations, I’m doing the productive part of my thesis, a sculptural footwear collection “Until All I Felt Was My Heart Beating”, which visualizes the ideology of my thesis. The collection consists of hand-made, unique shoes for the “Moderrn Hippies” in the spirit of post-irony.
Leather, paper and wooden footwear is made together with shoe designer Marika Jylhä for our KUULA+JYLHÄ-collaboration.
www.kuulajylha.com
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